So, imagine some company somewhere has, out of the kindness and benevolence of their own hearts, decided to take it upon themselves to make sure you know about every single negative review ever made about you the instant it happens.
This was unsolicited, mind you. You never asked for it. How the hell did they get your email address, anyway, you wonder? In fact, you have asked, nay you have demanded, that they cease and desist, but still the emails come, preying upon your human insecurities in the hopes of selling their product. They merely want to remind you that they will, for a small fee, work to have those negative reviews removed or will post their own fake positive reviews for you.
So every day, the emails come. Each one you see takes a little more of your soul.
Then, you wonder, are all of these negative posts even real? Or are they, too, a fabrication made by this company, posted to generate a visceral response, the angst needed to get you to write that check?
Then, one day you get an alert and the review contains information specific to a patient who left just minutes before. This one is real! So you call them to ask why? The accusations made in the review are inflammatory, false, a twisting of the truth. It makes it appear that you are an unscrupulous money whore. BUT, the patient denies that they ever left a review and states that they are happy with their care.
So what do you do?